In today’s digital landscape, social media offers schools exceptional opportunities to enhance visibility, celebrate achievements, and engage with the community. By leveraging social media effectively, schools can build a positive online presence, strengthen their brand, and foster strong relationships with parents, students, and the wider community. What2Learn recognises the need for a course that provides actionable insights and strategies for schools to maximise their social media impact and showcase their successes.
The Ideal Course Author
We are seeking an experienced and enthusiastic author to develop this impactful course. The ideal candidate will possess:
- Expertise in Social Media Marketing: A strong background in social media strategies, particularly in an educational context.
- Understanding of School Dynamics: Knowledge of how schools operate and how social media can be harnessed to benefit educational institutions.
- Clear Communication Skills: The ability to convey complex information in an engaging and accessible manner for a diverse audience of school staff.
- Passion for School Community Engagement: A commitment to helping schools effectively use social media to celebrate their achievements and connect with their community.
Does this describe you?
Benefits to the Author
By partnering with What2Learn CPD, you will enjoy a range of benefits:
- High Royalty Payments: Receive generous royalties for each course sold, reflecting your expertise and the quality of your content. No hidden fees or surprise deductions.
- No Technical Skills Required: Focus on creating content while we manage the technical aspects, including hosting, account creation, and payments.
- Transparent Earnings: Track sales and manage royalty payments through our Affiliate Gateway, ensuring complete transparency.
- Full Support in Course Development: From concept to CPD accreditation, hosting, user support, and marketing, we provide comprehensive support throughout the entire process.
- Industry Recognition: Gain formal recognition for your contributions to professional development, enhancing your reputation as an expert in social media strategy for schools.
- CPD Accreditation Management: We handle the process of obtaining CPD accreditation for your course, ensuring it meets the highest professional standards.
- Increased Visibility and Opportunities: Boost your professional profile and gain exposure to a broad audience, potentially leading to further consulting, speaking engagements, and bespoke training requests.
Suggestions for Course Structure
The course should deliver concise, practical training on how schools can effectively use social media to build their brand and celebrate their successes. Below is a suggested outline:
- Module 1: Crafting a Compelling School Brand
- Objective: Help schools define and articulate their brand identity and values.
- Content: Strategies for creating a strong, consistent brand message and visual identity that resonates with the school community and reflects its achievements.
- Module 2: Social Media Strategies for Success
- Objective: Equip schools with practical strategies for managing and growing their social media presence.
- Content: Techniques for engaging content creation, scheduling posts, interacting with followers, and leveraging social media platforms to boost visibility and celebrate school success.
- Module 3: Ensuring Safe and Effective Social Media Use
- Objective: Provide guidelines for maintaining a professional and secure social media presence.
- Content: Best practices for managing privacy settings, complying with legal requirements, and protecting the school’s online reputation.
Get Involved
Are you ready to make a difference in the field of education? We invite you to help shape the future of inclusive education by creating a course that will empower teachers and support diverse students.
Get Involved today to discuss how you can contribute to this vital initiative. Visit our Contact Us page or connect with our Education Director on LinkedIn. Let’s work together to create a more inclusive and supportive learning environment for all students.