What is a reciprocal URL / reciprocal link?
Most website owners need to drive as much traffic to their website as possible. There are many different ways to do this and they all vary in their effectiveness. One of the most common methods employed is through the development of reciprocal links.
A reciprocal link is when one website adds a link to another website on the promise of that website adding a link back. This means that visitors to either website may follow the links and end up visiting both sites.
An important additional benefit is that the more incoming links a website has, the better its chances of appearing higher up in the Google search results. This is perhaps simplifying it rather as it the importance (or ‘pagerank’) of the websites linking to your own site also plays a part.
Developing these reciprocal links is a very time consuming activity and generally requires you to write to lots and lots of websites. Try to make sure that the websites you request reciprocal links from are relevant to the topic of your own site. Be prepared to never hear back from most of those that you write to. There are a number of ‘link exchange’ websites on the net that allow you to contact other webmasters, but do not expect to find many websites listed which are particularly relevant or high in quality.
Despite this, getting lots of incoming links is essential to the long term health of your website.
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