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Published on September 23rd, 2008 | by What2Learn

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What is a reciprocal link URL? Get them for free for your site!

Most website owners need to drive as much traffic to their website as possible. There are many different ways to do this and they all vary in their effectiveness. One of the most common methods employed is through the development of reciprocal links.

A reciprocal link is when one website adds a link to another website on the promise of that website adding a link back. This means that visitors to either website may follow the links and end up visiting both sites.


An important additional benefit is that the more incoming links a website has, the better its chances of appearing higher up in the Google search results. This is perhaps simplifying it rather as it the importance (or ‘pagerank’) of the websites linking to your own site also plays a part.

Although these can be found for free, developing these reciprocal links is a very time consuming activity and generally requires you to write to lots and lots of websites. Try to make sure that the websites you request reciprocal links from are relevant to the topic of your own site. Be prepared to never hear back from most of those that you write to. There are a number of ‘link exchange’ websites on the net that allow you to contact other webmasters, but do not expect to find many websites listed which are particularly relevant or high in quality.

Despite this, getting lots of incoming links is essential to the long term health of your website. Start sending requests for link sharing to relevant websites today – just be prepared to need to send out lots and be turned down or ignored most of the time. At What2Learn we have had a couple of requests from people running a website about psychics to link to them… if they were any good at what they claim to be they would know what our response would be!


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One Response to What is a reciprocal link URL? Get them for free for your site!

  1. Kered Pople says:

    This is a good bit of information, that I will be doing for my site.

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